Experience Overview
2022 - Present
Vontobel Bank AG
Frankfurt, Germany | Field: Investment & Banking
Marketing Specialist
2019 - 2021
Plan International Brasil
Sao Luis, Brazil | Field: Social Development
Customer Relationship Management Assistant
2018 - 2021
SobreOTatame
Sao Luis, Brazil | Field: Media & Publishing
Content Specialist
2021 - 2022
Relocation to Germany
Darmstadt, Germany | Master Studies
M.Sc. Media, Technology and Society
2013 - 2017
Universidade Estadual Paulista UNESP
Bauru, Brazil | Bachelor Studies
B.Sc. in Social Communication
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Integrated campaign content and creative assets development
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Planning and execution of events and tradeshows
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Communication materials and marketing activities coordination
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Cross-functional teams and external agencies collaboration
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Designing and optimizing lifecycle email journeys and newsletters in Salesforce Marketing Cloud
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Management of performance marketing and seasonal lead-generation campaigns
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Relocated to Germany to pursue a Master’s degree
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Master's degree successfully completed on September 2024
University of Applied Sciences Darmstadt
GPA 1,7
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Designed communication materials for regional and global stakeholders to support customer engagement and retention
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Coordinated the development of the Equality Accelerator application and website, working closely with developers and product owners to align requirements and delivery
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Trained and supported regional teams on CRM best practices while managing customer and stakeholder databases to ensure data accuracy and enable personalized communications
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Generated ad-hoc reports to track and analyze business KPIs, providing actionable insights to support strategic decision-making
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Led end-to-end multi-channel content creation
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Award Winner of FAPEMA Terezinha Rego Scientific Journalism Award (2019)
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Semester Exchange to Universidad Iberoamericana in Mexico City (SoSe 2016)
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Internship as a Content Creator at TV UNESP (May 2014 - Feb. 2015)